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Marketing Communications:
Within the four P's of
Marketing (Product, Price, Place, Promotion), PR helps meets
the marketing communication needs of promotion to advance
sales of products and services as a side tool. PR plays a
role in advertising, publicity, packaging, point-of-sale
display, trade shows, and special events. Also called Marcom.
Publicity
Furthering your organization's or client's interest through
target-media coverage of strategic messages and events. A
good publicist knows how to work the angles for free media
coverage through a clever timely newsworthy press
release. We are clever. Trust me here.
Public Relations
There are many definitions of Public Relations, ranging from
the profound to the profane. In a phrase (courtesy of the
Public relations Society of America), "Public relations
helps an organization and its publics adapt mutually to each
other." Artisans Press will tell the public and
editors/producers know who you are!
Community Relations/Cause Marketing
Enhancing your
organization's participation and position within a community
through outreach efforts for the mutual benefit of the
organization and the community. Cross-pollinate by helping a
cause.
Employee Relations
Typically representing
an organization's management to inform and motivate the
organization's employees through internal
communications, training, awards programs, and other
events. Bottom line is, retention and keeping the kids
happy!
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